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CGT 2005: Digital Graphic Design: Books

Resources for business and marketing research.

Books in the PSCC Library

Hidden Persuasion by Rick van Baaren; Matthijs van Leeuwen; Marc Andrews
Call Number: HF5822 .A54 2013

ISBN: 9789063693145

Publication Date: 2014

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them.

Quintessence of Marketing by Nils Bickhoff; Svend Hollensen; Marc Oliver Opresnik
Call Number: eBook

ISBN: 9783642454448

Publication Date: 2014

What actually is marketing? Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process.

Call Numbers

Use these call numbers to browse the circulating and reference collections:

HD (Commerce)
HD 28-70 (Management)
HF (Business)
HF 5400 (Marketing)
HF 5800 (Advertising)

Subject Headings

Advertising

Advertising
Commercial Art
Market Surveys
Publicity
Selling
Subliminal Projection

Marketing

Electronic Commerce
Internet Marketing
Internet Advertising
Marketing
Finance