Photography Business Practices - PHO 2810: Marketing and Business Planning

In this book, artists will be taught to think about innovative and genre-specific marketing venues that they otherwise never would have explored. Advance tax issues that will help artists save money are addressed, as well as advertising venues and direct mail innovations. Exposing your artwork online is discussed in detail, including how to develop a profitable and respectful website. Detailed information on how to approach a gallery owner and how to find a rep is also included. Information on art retreats and workshops is covered. Several prominent art world professionals have added their two cents in a variety of articles throughout the chapters, giving direct insight into how art professionals think and work.

This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business.

This new edition of No Plastic Sleeveshas been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media's role in the process.

Veteran art career professionals Angie Wojak and Stacy Miller show aspiring artists how to evaluate their goals, create a plan of action, and use their talents to build a productive life in the art world. Chapters cover topics essential to the emerging artist, such as building community through networking, collaborating, and finding mentors; setting up a studio; health and safety for artists; artist';s resumes and CVs; developing marketing plans; finding alternative exhibition venues; and refining career aspirations. In addition, the book includes inspiring and insightful interviews with professional artists and well-known players in the art scene.

This book covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and effective social media marketing.

Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. This volume also covers the history of the profession and the current state of the industry.